Dear Claire,

The Better Health Start for Life Introducing Solid Foods will relaunch on 13th February 2023. You can now access a Social Media Toolkit to help you promote the campaign online. A Campaign Communications toolkit will be available over the coming days ahead of launch, so be sure to check back on the Campaign Resource Centre to access it.  

You can also download and order a range of free digital and print resources from the Campaign Resource Centre, available now. As well as posters, web banners and digital screens to help promote the campaign in your area, you can also order a weaning¹ wallchart.  This resource is perfect for Health Visitors and other Health and Care professionals who speak directly to mums and parents about introducing solid foods. This resource is also available in an Easy Read version which can help with communicating with those with learning disabilities or for whom English is not their first language. 

We also have the 'weaning hub¹' available on the Better Health Start for Life website to help parents introduce solid foods to their baby. Packed with NHS-endorsed advice, videos and tips, plus simple, healthy recipes, it puts everything parents need to know in one place.

If you have questions please email us at partnerships@dhsc.gov.uk.

Best Wishes

The Partnerships Team

1. The word 'weaning' is used in consumer-facing materials as this is the term most commonly used amongst non-professional audiences. We also use other, more accurate, terminology, and define weaning as the process of introducing solid foods alongside breast milk or infant formula around six months of age.

The reforms to the public health system announced in March became fully operational on 1st October.

Public Health England has transferred all of its health protection functions into the UK Health Security Agency and health improvement/healthcare public health functions into the Office for Health Improvement and Disparities, NHSE/I and NHS Digital. The PHE Partnerships Marketing team became part of the Office for Health Improvement and Disparities, with a new name – Behavioural Programmes Partnerships. The same team is behind the new name and we’ll continue to provide everything you need to deliver our award-winning marketing campaigns on a local level.

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Department of Health & Social Care 
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