On 14^th February 2022, the Office for Health Improvement and Disparities (OHID), with the support of NHS England and NHS Improvement, are launching a Help Us Help You – Cervical Screening Campaign, to highlight the benefits of cervical screening and remind people that that it can help stop cancer before it starts. The campaign encourages those eligible for screening - women and people with a cervix aged 25-64 - to respond to their cervical screening invitation letters and to book an appointment at their GP practice if they missed their last one.
 
The campaign takes a multi-channel approach, using TV, video on demand, social media and paid search, along with national and regional PR activity. There will also be activity targeted to ethnic minority (Black and South Asian) and LGBTQ+ people with a cervix, as these groups can experience specific barriers to taking up screening.
 
The campaign’s call-to-action are to empower women and people with a cervix to attend their cervical screening by providing reassurance, addressing misconceptions and increasing motivation to book an appointment when invited.

Partners in the NHS and local government are welcome to support the campaign from February onwards, using a suite of custom assets available from the Campaign Resource Centre  to help us get these important messages to our target audiences with more resources coming soon. For more information, visit www.nhs.uk/cervicalscreening.